The purchase of luxury goods is generally accomplished on-site and in person, with the idea being to not just buy something expensive but also be seen while doing so. However, over the past few years high-end products have been making their way online, allowing buyers to shop and purchase at their leisure.
Stroock & Stroock & Lavan LLP’s New York partner Trevor T. Adler was asked about this trend and why it’s occurring now. He believes that for many people who enjoy the “see and be seen” element of society, being couped up in their homes during the pandemic without needing luxury goods created a pent-up surge of demand once people began going out again – reinvigorating sales in this area with fashion accessories particularly popular among those seeking such items.
When online sales soared during lockdown periods many retailers saw an opportunity to enter or expand into selling luxury goods via ecommerce platforms; offering marketing strategies as well as competitive pricing which led to higher sales figures than ever before for these items – despite some reluctance from consumers due to not having previewed them beforehand like they would have done if buying them on site or instore.. But innovative return policies offered by retailers alongside programs such Amazon’s Prime Try Before You Buy has made it easier for customers trial items before finalising purchases – bringing brick-and mortar stores closer together with online ones too!
Adler believes there is room both brick-and mortar stores as well as ecommerce sites when it comes down purchasing luxurious products; different shoppers preferring different methods when shopping around for these types of item meaning both can coexist happily side by side!
