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Paris Baguette, a popular bakery café concept with over 4,000 locations worldwide, is set to expand to San Diego. Led by Jimmy Wu in California, the brand has secured real estate at 11962 Bernardo Plaza Dr. in Rancho Bernardo and plans to open its doors in the fourth quarter of 2024.

This new deal will bring the total number of Paris Baguette cafés within California to 60. The agreement was signed by Wu himself as he spearheads further growth for the brand.

According to Wu, this location was carefully chosen as an ideal spot for serving the local community and they are excited about bringing Paris Baguette’s offerings to San Diego.

The success of their latest prototype design (3.0) has generated significant interest from customers and potential franchisees alike. As with all new openings, this San Diego bakery café will follow suit with updated furniture choices, flooring options and ceiling designs that reflect their signature colors and lighting scheme.

Overall , it can be expected that Paris Baguette’s newest addition in Rancho Bernardo will be a highly anticipated opening come Q4 .

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