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Merrimack Premium Outlets in Merrimack, NH is expanding its tenant roster with a series of new additions focused on dining and entertainment. The outlet center, part of the Simon Premium Outlets portfolio, has introduced Feng’s Chopsticks and is preparing to welcome Hyperclaw Arena and Naughty Waffle in the coming weeks.
Feng’s Chopsticks is already open and serving customers at the outlet center, adding another food option to the property. The restaurant’s arrival broadens the center’s lineup of on-site dining choices available to shoppers and visitors throughout the day.
Naughty Waffle, which is making its New Hampshire debut at Merrimack Premium Outlets, is expected to open later this month. The concept brings a sweets-focused offering to the property, further diversifying the center’s food and beverage mix with a brand that has not previously operated in the state.
Hyperclaw Arena, an entertainment-focused use, is scheduled to follow on Memorial Day weekend. Its opening will introduce another family-oriented activity at the outlet center, giving visitors an additional non-retail reason to spend time at the property alongside traditional shopping.
Aylin Felch, director of marketing and business development for Merrimack Premium Outlets, said the new tenants align with the center’s effort to provide a broad experience for visitors. Felch noted that the mix of offerings is intended to serve guests seeking a meal, a dessert option or an outing that can appeal to families.
These new openings extend a recent period of tenant activity at the property. They follow a wave of other additions to the outlet center’s lineup, including Johnston & Murphy, La Vie en Rose and Travelin’ Tom’s Coffee. Together, these retail and food-and-beverage additions indicate ongoing curation of the tenant mix at Merrimack Premium Outlets, with an emphasis on combining traditional outlet brands with complementary dining and experiential concepts.
The continued evolution of the tenant roster underscores the role of food, beverage and entertainment concepts in supporting outlet centers and destination retail properties. By layering new retail brands with quick-service, dessert and family entertainment offerings, Merrimack Premium Outlets is positioning itself to capture a wider range of customer visits and trip purposes within the regional shopping market.
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