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Four years after the COVID-19 pandemic forced many brick-and-mortar retailers to close their doors due to lockdowns, operators are still adapting to changing consumer expectations. This was a key topic discussed by retail experts at the “View from the Top” panel during Connect Retail West 2024 in Los Angeles, held just after Election Day.
Corey Conrad, SVP of leasing and brand partnerships at Caruso, emphasized the importance of focusing on creating a positive shopping experience for customers. He noted that time is valuable and retailers should strive to make every moment count for their customers.
Mitchell Hernandez, co-founder and partner with Beta Agency, highlighted how many retailers have shifted their focus back to core business strategies following COVID-19. Price and selection are crucial factors in attracting shoppers’ attention.
Arturo Sneider CEO and co-founder of Primestor Development also shared insights on targeting Latino shoppers who represent an evolving market with unique needs. He explained that it’s important for retailers to understand this demographic’s behavior both online and offline as they navigate cross-generational households.
The discussion also touched upon redevelopment efforts led by Anderson Real Estate COO Bret Nielsen who emphasized investing in creating better spaces for both retail stores and office buildings despite current challenges. Additionally, he mentioned partnering with emerging tenants without established balance sheets as a way forward towards success.
Other topics explored during the hour-long discussion included omnichannel transactions within brick-and-mortar stores as well as specific categories or brands experiencing growth opportunities amid these challenging times – all providing valuable insights into navigating today’s ever-changing retail landscape.
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