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Brick-and-mortar stores remain the main sales channel for most goods and services purchased in the U.S., making foot traffic analytics – which reveal how consumers behave in these retail outlets – a critical tool for gaining insights into current consumer preferences. By leveraging location analytics to analyze changes in consumer behaviors and demographics, companies can gain an understanding of consumer trends and segments, allowing them to stay ahead of their competition. According to Placer.ai’s white paper Uncovering Behaviors and Characteristics of Today’s Consumer , this knowledge can help retailers cater better to today’s brick-and-mortar visitors despite a challenging economic climate. Companies that know which customer segments are shopping at what chains, when they visit stores, as well as how often these patterns are changing have an advantage over those who don’t understand their customers’ needs or habits.