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**JPI Expands Into Southeast Housing Markets: Charlotte, Raleigh-Durham, and Nashville**
JPI, one of the nation’s leading developers and builders of multifamily communities, has announced a major strategic expansion into the Southeast, targeting three of the region’s most dynamic and fast-growing markets: Charlotte and Raleigh-Durham in North Carolina, and the greater Nashville area in Tennessee. This move comes in response to evolving market conditions and a notable slowdown in new development starts, creatingopportunities for well-capitalized developers.
To spearhead this initiative, JPI has appointed Jake Fortune-Greeley as Vice President of Land Acquisition for the Southeast. Fortune-Greeley brings significant experience in identifying and securing high-potential development opportunities, particularly within emerging submarkets.
“The Southeast is home to some of the nation’s most resilient and fastest-growing housing markets,” said Fortune-Greeley. “In Raleigh-Durham, for example, the combination of economic momentum, a well-educated workforce, and high quality of life creates a strong environment for long-term investment. We’re excited to be returning to these regions and contributing to their continued growth.”
JPI’s decision is supported by proprietary expansion modeling conducted by its internal research team. The analysis identified Charlotte, Raleigh-Durham, and Nashville as top markets due to their sustained demand for housing, pro-development policies, and strong economic fundamentals. The company plans to focus on building high-quality communities in both upper-income suburbs and middle-income neighborhoods where the need for new housing is most urgent.
“These markets rank among the nation’s leaders in job creation and population growth, and they represent the future of apartment demand, particularly among young adults,” said Jay Parsons, Economic Advisor to JPI. “With construction activity at historic lows and many developers sidelined due to capital constraints, JPI is uniquely positioned to address the growing supply gap across both market-rate and workforce housing categories.”
Over the coming year, JPI intends to break ground on a major development in Durham and is actively evaluating multiple sites across the Triangle, Charlotte, and Nashville regions. The company’s vertically integrated model and robust capital partnerships give it a competitive edge in executing complex projects where others may fall short.
“JPI is committed to building what matters – communities that serve real people and enhance real lives,” said Payton Mayes, CEO of JPI. “As we reenter the Southeast, we’re bringing more than just capital. We’re bringing innovation, operational excellence, and a revitalized team that respects and understands the communities we work in.”
The Southeast expansion forms a key part of JPI’s national strategy to deliver tailored housing solutions in high-demand, values-aligned markets. The company continues to lead the multifamily sector with a mission to transform development, enrich communities, and improve lives.
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